Job description

We have just launched our TikTok shop, in the toy space. We have experimented w/ live shopping, but we want to host a more regular series of daily live shopping videos ASAP. We have no content strategy as of yet for what type of videos to make. We need someone to:

1) Research what type of live vids will work for our products (unusual stuffed animals) and audiences (teens and young adults). Traditional formats like demos or getting ready together won't work here, we need quirky, funny ideas what will. We are open to stunts (such as the classic 'will it blend' videos) to more standard spokesperson discussions if you can think of a way to make it enngaging.

2) We are limited in resources and spokestalent. We need a guide to very quickly implementing the strategy you come up with.

3) What type of build up should we create for this and how?

3) Guide us in implementing a promotions strategy - coupons - for use during live shopping

4) Should we be implementing some type of affiliate strategy around these live events? If so, walk us through those suggestions as well.